Rooney’s SuperValu in Killybegs might look like an ordinary discount supermarket from the outside, but step through the doors and you’ll quickly realise it’s something of a local institution. Open long hours — 7:30am to 10pm most days (with a Sunday lie-in until 8am) — it’s the sort of place that keeps locals, fishermen, and wide-eyed tourists alike well supplied, whether it’s a loaf of bread, a tray of instant BBQs, or that elusive craft beer you never expect to find in a small Donegal town.

The aisles, granted, can be on the narrow side. It’s the kind of shop where you’ll hear yourself mumbling “sorry, excuse me” ten times before you’ve even made it to the biscuits. But somehow, that adds to the charm — a gentle reminder that shopping here is as much a social event as it is an errand. And the staff? Always pleasant, always helpful, with that Donegal friendliness that makes buying Tayto crisps and a bottle of water after a Slieve League climb feel oddly memorable.

For such a rural setting, the range is downright impressive: fresh fruit and veg, quality butcher meats, pre-cooked dinners, deli treats, shelves of baby supplies, and even barbecue trays for those spontaneous sunny evenings (rare but glorious). The beer selection deserves a special mention too, not least because it solves that eternal problem of finding a favourite brew in a small town. Add in a Circle K petrol station right in the car park, and you’ve got a place that looks after both the car and the belly.

Clean toilets, friendly staff, and a big store feel make it more than just a supermarket — it’s a little hub of convenience along the Wild Atlantic Way. Sure, the sandwiches being at the tills while the rest of the chilled food hides at the back might leave you scratching your head, but you won’t stay puzzled for long. Rooney’s SuperValu is well stocked, well loved, and, most importantly, reliably there when you need it — from dawn until well into the Donegal dusk.